Balancing investment into new technologies with rewired leadership, measurement, talent and operating models

Published on June 4, 2026

Our expert article in April 2026 looks at how leadership teams and boards should consider a mindset shift when it comes to pursuing new tech trends and investing in advanced technologies. Our member and marketing expert Rafael Schwarz writes about the evolving market for adtech solutions and why legacy-focused thinking (digitising old systems) needs to shift to an innovation mindset and exploration of how new technologies, in this case in the adtech and marketing spaces, can help businesses pursue and achieve sustainable growth.

We invite you to download the full article attached to this post to explore Rafael’s insights in greater depth, and encourage you to share your thoughts with the community.

Rafael_Schwarz_Article_VABNews_42026_v1_publish.pdf
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